Food and drink
Kindred Coffee
Homing noticed people run out of beans around day 24. So that's when it writes.
2.4×
more second orders
Sam Okafor
·
Head of growth
Before
Kindred had loyal first-time buyers who rarely ordered a second bag.
What changed
Homing learned the usual time between bags for each shopper and sent one reminder just before they ran out.
After a quarter
Second orders rose 2.4 times. Most reminders went by email; a few regulars preferred SMS.
