Personalisation
Not a segment.
A person.
Each message uses what that shopper looked at, bought and ignored.
Same product.
Three messages.
Written for the person, not the list.
To Ana · email
The lamp you saved is back in oat. Free returns, as always.
To Leo · SMS
Oat lamp’s back. Want me to hold one?
To Priya · WhatsApp
Hi Priya, the oat one is in. Same as your last order?
384
signals read per shopper
2.4×
more second orders
0
segments to build
