Cart recovery
Left at 21:14.
Back by 21:20.
One message, minutes after a cart is left, on the channel that shopper reads.
31%
of abandoned carts come back
14 min
median time to first message
1
message per cart, not three
Saltmarsh swapped three
emails for one WhatsApp.
Carts coming back went from 12% to 31% in eight weeks.
