Journal
Notes from
the marsh.
Short, practical writing on bringing shoppers back.

Retention
·
5 min
Why one message beats a three-email series

Offers
·
6 min
Stop discounting shoppers who'd buy anyway

Channels
·
7 min
A small shop's guide to WhatsApp

Retention
·
4 min
Quiet hours: when not to send

Growth
·
5 min
The second order is the one that counts

Channels
·
8 min
What we learned from 10,000 voice notes

Offers
·
6 min
A calmer Black Friday

Company
·
4 min
