Clothing
Saltmarsh Goods
We stopped sending three emails nobody opened. Now it's one WhatsApp, and people reply.
31%
of abandoned carts came back
Ines Moreau
·
Founder
Before
Saltmarsh sent a three-email abandoned-cart series to everyone. Open rates were falling and unsubscribes were rising.
What changed
Homing switched most shoppers to a single WhatsApp message sent within fifteen minutes, with the size and colour they left.
After eight weeks
31% of abandoned carts came back, up from 12%. Unsubscribes fell by half.
