Footwear
Tidewater
Sizes sell out fast. Speed is everything.
14 min
from cart to first message
Leah Brandt
·
Marketing manager
Before
Tidewater’s emails went out the next morning, after sizes had gone.
What changed
Homing sent an SMS within minutes when a shopper’s size was low in stock.
Result
Median time to first message fell from 19 hours to 14 minutes.
